Video

Coupa and our Business Spend Management platform have revolutionized how our customers do business. Our continued success relies on awareness, enablement, education, and conversion. Video is a critical medium in our marketing efforts as it sometimes captures a story that words cannot do alone. Video displays how our products work, who our company is, and how we provide value to our customers. This guide provides an overview of best practices and standards to consider.

Our Best Practices for Video

Creative Brief and Pre-production

Video productions with a solid idea and plan are executed more effectively. This creative brief outlines some top items to consider when embarking on this process.

Production Quality

Ensure the success of your video project by paying attention to the filming environment. Make sure all subjects are adequately lit with a proper light source. Using microphones and reducing interference with unwanted sounds will create clearer, higher quality audio. Lastly, choose a setting that fits the subject matter to give the background character and support the content.

Use of transcripts

Machine-generated transcripts can improve the video creation process. Content can also be repurposed into blog copy or pull quotes for other uses.

Direction

The best videos are created with the audience in mind. Make sure to promote your content through various channels with a thought-out plan for distribution.

Video Styles

Connections

Connect with community.

Animated Explainer

Explain through animation. 

Value

Showcase thought leadership or product explanation. 

Video Technical Standards

Aspect Ratio & Resolution

All video should be presented in HD 1920 x 1080 resolution or higher. Video capture should be filmed in 4K (3840 x 2160) when available. 720p or archival footage should be upscaled. All video should be captured in 16:9 aspect ratio. Please consider this framing for social video if capturing additional ratios of 1:1 or 9:16. 

Final Video Format

Video files should be delivered in MP4 or MOV format.

Frame Rates

Video for North America & Japan use 24, 29.97, or 30 frames per second. 

Video for EMEA & APAC use 25 frames per second. 

Logo Animation

Coupa’s logo can be used in the following formats.