Get to Know Our Brand

The Coupa brand is much more than logos or typefaces. Our brand reflects our company’s community, experiences, values, and goals. The first step to helping us build a stronger brand is understanding what we’re all about.

Everything we do, every innovation, every decision, is about ensuring customer success. It’s about creating value for our community in their own performance and purpose.

Coupa is friendlier, more connected, and more fun than your average tech company. We are anchored in our values and focused on helping our customers make every dollar matter.

We empower organizations to use our platform to make their spend more effective and sustainable. Only Coupa drives greater value through a unified platform and the power of community.

Our creative purpose

We humanize and contextualize the Coupa brand.

We elevate storytelling and community.

We ensure relevance and consistency.