Social

Social builds a vibrant, engaged community of Spendsetters — the people who rely on Coupa every day to make every business dollar more effective, equitable, and sustainable. 

How voice helps us build community

• Consistency helps drive connection. It helps humanize us and helps people understand who we are, what we care about, and what we bring to the table.
• Keeps us social on social media. We initiate conversations, we bring our spendsetter community together, and we create moments.
• Our social tone of voice is helpful and focused on our customers. We’re aware our audience isn’t checking social everyday to see what we post. We make sure our posts are centered around them.

Strategy

• Consistency in a brand’s voice is always important, but social offers the opportunity to be more fluid and conversational vs other marketing tactics.
• Social’s about connecting – it’s not a Times Square billboard. It should be “BSM town hall” style centered around developing our community.
• Who wants to engage with a snotty know-it-all? No one. That’s why we’re relaxed and approachable on social.