Shapes

Our brand embodies concepts like community, connection, and togetherness. The shapes we created reinforce these concepts to help build more impactful compositions.  We also embrace curves and circular shapes to convey the strong band of synergy between our company and customers, reinforcing that we’re smarter, together.

Focus Rings & Circles

Our rings and circles are used in compositions to call out a specific element or concept to convey. They are also used to help draw the eye to what is most important.

Composition example of use of circles and rings

Morphlet

This brand element can be used alone or overlapped with other “morphlet” shapes as a supporting backdrop in a composition. It can be used with a solid or gradient fill but should be subtle and slightly transparent as a supporting element. Our three values are the foundation we use to drive our ideas and culture forward. We lean into different values depending on the need, but all three always play a large part in our approach. This concept translates to how we use our morphlet shape and its role as a supporting background image

Composition example of use of morphlets

Linklet

This brand element conveys the dynamic within our community. Like the unique connections we form at Coupa, this shape is interchangeable. You can stack multiple linklets or use them as a stand-alone image.

Composition example of use of linklets

Rounded Rectangles

We use rounded rectangles and rounded buttons to keep alignment with our curves and organic shapes shown above.