Typography

At Coupa, we set out to be a reliable guide for our community, supporting our customers through all stages of their business journey.  That’s why our typography carries a mix of being informative, authentic, honest, and motivational when we communicate with others. It’s our visual voice – bringing the range, nuance, and tone to what we say

We use the type family, Museo Sans, for almost everything brand and marketing applications — from banner ads to billboards. It was designed to be incredibly versatile with a range of tone and playfulness for all occasions. It can be bold and distinct when it needs to be, or neutral when the situation calls for something a bit more serious. In rare instances, we also use sans-serif, native typography for selected elements on a case-by-case basis.

Museo Sans

Designed by Jos Buivenga, from exljbris Font Foundry, Museo Sans is based on the well-known Museo. It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use.

Headline – Title Case

Museo Sans 700

Headline – Alternative

Museo Sans 500

Museo Sans 300

Museo Sans 300

Museo Sans 700

Body – Emphasis

Museo Sans 500 Italic

Typography Colors

Glyphs – Quotation Marks

Given the emphasis on our customer voices and stories throughout our brand, we felt it was important to emphasis more when using quotes in marketing materials so we’ve designed over scale quotation marks to be used in lieu of Museo Sans glyphs when able to. They should be always used with our core color blue – Success.